It all began in Boston...

Give a coat, warm a heart. A coat donation campaign by Lands' End. Donate a coat to help the homeless, and get 20% off of the purchase of a new Lands' End coat at Sears. (Update: The campaign is over now, and the site now forwards to a thank you page, but it was great while it lasted and the site was very well done. This campaign gave coats to 30,000 people during the last months of 2009.)

More from Big Warm-Up:

“Every holiday season, Lands’ End enjoys giving something back to the greater community. This year, we’re sponsoring the Big Boston Warm-up - an effort to help make the season warmer for the homeless people in the Boston area.”

“As America’s Outerwear Headquarters, Lands’ End is encouraging people to participate, by asking you to donate a coat at the Lands’ End Shop at Sears. In return, you’ll receive 20% off the purchase of a new Lands’ End coat. The Massachusetts Coalition for the Homeless has joined Lands’ End in this effort. Together, we’ve got Boston covered - one coat at a time.”